The global sports eyewear market, valued at USD 11.4 billion and growing, is increasingly focusing on enhancing sports performance through advanced technology, especially for sports like pickleball.
For the 25.7 million tennis players, by improving the visibility of fast-moving balls in challenging lighting conditions, and the 47.2 million golfers, by helping track ball trajectories or locate errant shots.
The fastest-growing sport, pickleball, along with the rising popularity of tennis and golf, signifies that nearly one in three people in the U.S. could benefit from this new technology designed to enhance sports visibility, improve performance, and provide a better playing experience.
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